BREIL is looking for new ideas to realise a new jewel that marks a turning point in the brand history.
After starting off the fashion of making women wear men’s watches, after inventing the category of the steel jewel, making steel a malleable material and introducing the innovative “multi-wear” jewel category, BREIL is now trying to go even beyond and reinvent – once again – the steel jewellery.
After starting off the fashion of making women wear men’s watches, after inventing the category of the steel jewel, making steel a malleable material and introducing the innovative “multi-wear” jewel category, BREIL is now trying to go even beyond and reinvent – once again – the steel jewellery.
BREIL is looking for a new steel jewel for women, that is unmistakable, unique, which speaks a brave, determined language; a jewel that highlights the strong personality of those who wear it, a sensual and bold design object: visible and recognisable.
Brief of the contest: Here
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ALLURE is a cuff bracelet characterized by the twisted ends and a sensual form, bold and easy recognisable as a Breil product. It is inspired by nature and her forms, structures and emotions that she can arouse.
Nature is alluring, nature is woman.
The bracelet highlights the beauty and the malleability of steel and could be realized in three different models: with gemstones, with a diamond glitter logo, with an expandable watch.
Page of my design: Here
